About Impact Events Collective
I’ve Spent My Career Learning Inside Organizations, Not Observing Them From the Outside.
For more than 20 years, I worked across finance, operations, HR, and executive leadership, eventually serving as COO. I saw organizations grow, teams change, leaders struggle, and well-intentioned decisions create outcomes no one anticipated.
Along the way, I became deeply interested in what makes an organization strong. Again and again, I came back to its people, and to the environment leaders create for them to contribute, grow, and do their best work.
That led me to start looking more closely at something that rarely appeared on a strategic plan:
What are people actually experiencing because of the way we lead?
The Moments That Changed How I Saw Leadership
For years, I thought about culture the way many leaders do: as something we build through the values we define, the expectations we set, and the initiatives we create.
But the longer I spent in leadership, the more I noticed the disconnect between what organizations intended employees to experience and what they actually experienced.
It wasn’t usually the big decisions that revealed it. It was the ordinary moments.
How a leader responded to a mistake. Whether an employee’s idea was genuinely considered. What happened when someone challenged the status quo. What was rewarded, tolerated, or quietly ignored.
Those moments seemed small. But they weren’t. They were teaching people what was actually true inside the organization.
Eventually, I realized something bigger: those moments weren’t simply shaping culture. They were revealing the reach of leadership itself.
Every decision, response, interaction, and experience had the potential to influence what someone learned, what they believed, how they behaved, and what happened next.
That raised a different question for me:
If our influence is already creating outcomes, why wouldn’t we become more intentional about the ones we create?
That question changed the way I thought about leadership and ultimately became part of the foundation for Impact Events Collective.
I Believe the Best Questions Often Matter More Than the Fastest Answers
Throughout my career, I’ve been less interested in having all the answers than in asking the questions that help us see something differently.
What are we missing?
What are people actually experiencing?
What might our actions be teaching?
What could happen if we approached this differently?
I’ve learned that intentional leadership begins with awareness. Before we can become more intentional about our influence, we have to be willing to see where that influence is already leading.
That’s the approach I bring to my work with leaders today. Not prescribing what leadership should look like, but creating the space to examine what’s happening, recognize the influence they already have, and consider where greater intention could make a difference.
Experience Behind the Perspective
20+ YEARS
Finance • Operations • HR
FORMER COO
Executive Leadership
People • Operations • Growth
FOUNDER & CEO
Impact Events Collective
Leadership • Organizational Impact • Community
Why Impact Events Collective
I created Impact Events Collective from a belief that shaped more than two decades of my career: strong organizations depend on the people who power them.
Too often, investing in those people is treated as something separate from the work of running the business. Something to focus on when there is enough time, budget, or capacity. I came to believe the opposite. How people experience an organization directly affects the work that drives and sustains it.
Over time, I also came to understand just how much influence leaders have over that experience. It happens through the everyday conversations, decisions, reactions, and interactions people encounter, as well as through the experiences leaders intentionally create.
Impact Events Collective brings those beliefs together: helping leaders recognize the reach of their influence and create more intentional moments and experiences for their people, their organizations, and the communities around them.
Because great leadership considers more than the moment itself. It considers the impact that moment can create in every direction.
Let's Continue the Conversation
If the way I think about leadership and organizational impact resonates with you, I’d love to hear what you’re working toward and explore what might be possible together.